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CBAAC’s paying proper attention to African Hairstyles, Dress Culture and Fashion for economic empowerment- DG

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The Director-General, Centre for Black and African Arts and Civilization (CBAAC), Mrs Olubunmi Amao has stated that the Agency is paying proper attention to African Hairstyles, Dress Culture and Fashion for the economic empowerment.

The Former Special Adviser in Oyo State made this known at the Agency’s 2021 Public Lecture entitled: African Hairstyles, Dress Culture and Fashion in contemporary times, held on Tuesday in Ibadan.

Hon. Olubunmi identified lack of proper skills and knowledge for packaging cultural/creative goods, lack of skills for digital networking and marketing strategies, inability to keep up with current trends as issues bedeviling the industry.

The DG explained that African Hairstyles/braids, dress culture and fashion are some of the continent’s major creative ingenuities/products that have become predominant among Africans especially women which are rooted in the African culture.

“We are using this medium to give proper and adequate attention to the endeavours by deploying effective strategies to fully develop them as small and medium enterprises for socio-economic development.

“We discovered that some of the issues bedeviling the aforementioned industries include lack of proper skills and knowledge for packaging cultural/creative goods, lack of skills for digital networking and marketing strategies, inability to keep up with current trends.

“It is against this backdrop and in furtherance of her mandate of promoting African culture in its totality that CBAAC is hosting a Public Lecture on African Hairstyles , Dress culture and Fashion as sources of economic empowerment and instrument of cultural diplomacy.

“African Hairstyles/braids, dress culture and fashion are some of the continent’s major creative ingenuities/products that have become predominant among Africans especially women which are rooted in the African culture.” She said.

Meanwhile, Amao stated that these creative endeavours have over the times undergone tremendous transformation from being day to day endeavours to major sources of empowerment.

The DG also stated that there is increasing popularity of African creative and artistic products all over the globe with African braids and others birthing new trends and gaining prominence not only in Africa but the entire world.

She noted that these industries have become notable sources of economic empowerment with simultaneous impact on the economic livelihood of its practitioners. apart from serving as major sources of export and foreign exchange earner.

“While these creative endeavours have been known to the continent for a long time now, they have over the times undergone tremendous transformation from being day to day endeavours to major sources of empowerment.

“Presently, there is increasing popularity of African creative and artistic products all over the globe with African braids and others birthing new trends and gaining prominence not only in Africa but the entire world.

“Apart from serving as major sources of export and foreign exchange earner, these industries have become notable sources of economic empowerment with simultaneous impact on the economic livelihood of its practitioners.

“While these cultural industries hold so much future for the country and its practitioners, their potentials are yet to be fully harnessed for economic empowerment and poverty eradication at the grassroots.” She noted

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